As an emerging blogger and New York City resident, I had every opportunity to attend an array of NYFW’s presentations for Spring/Summer 2018. But… I didn’t. My train of thought may be silly to most, but I honestly just didn’t feel ready. Instead, I scheduled back to back shoots with various photographers of whom I had never worked with before and focused on establishing connections face-to-face with successful people in this industry. I made it a point to connect with people that aren’t local. I spent one afternoon with my friend Danielle, a media allocator for an advertisement company, who had been working extensively on a campaign for Givenchy. She wanted to take pictures of the advertisements she had organized to be presented throughout the city during fashion week as a means to physically experience all of her hard work. In pursuit of these advertisements, we unintentionally ended up in front of Pier 59, where most of the presentations were taking place, to witness the spectacle of the “who’s who” hungry business. There were 100+ photographers, a couple of whom approached me with inquiries as to if I would wear their product for pictures. Snap snap snap. People yelling over each other. Absolute chaos. As we scurried away in pursuit of the next display and matcha lattes, I couldn’t help but breathe a sigh of relief. And I thought to myself, “Yep. You are not ready for that.”
If events like this were simply about the fashion – dissecting it, appreciating skill, speaking deeper on it, and providing a genuine point of view – I would be there in a heart beat. Instead, it has morphed into a predominately status and hierarchy driven setting. That’s just something that I’m going to have to work up to. I’m quite literally “here for the art”.
I posted the below on my Instagram stories and was absolutely overwhelmed by the amount of response that I received. It truly makes me feel amazing that I am a part of a community that is so integrity and authenticity focused.
“THIS WEEK REALLY BRINGS OUT THE STEREOTYPES ON SOCIAL MEDIA. I APPRECIATE A LOT ABOUT FASHION AND SELF EXPRESSION IN GENERAL, BUT WATCHING HOW A LOT OF INFLUENCERS HAVE DELIVERED THIS EVENT TO MAINSTREAM VIEWERS HAS MADE ME NOT CARE AS MUCH FOR SOMETHING I USED TO ENJOY A LOT. IF YOU MAKE A LIVING OFF OF YOUR FOLLOWERS AND FANS, CONSIDER THEM MORE WHEN DOCUMENTING THIS WEEK. DON’T JUST FEED INTO THE HIERARCHY, STATUS, AND SPECIAL TREATMENT BY MAKING YOUR CONTENT ONE GIANT “SWEET BRAG”. THAT MAKES YOUR VIEWERS FEEL REALLY SMALL. DOCUMENT THE SHOWS AND TELL PEOPLE WHAT YOU LIKED ABOUT THEM. SHARE WITH THEM POTENTIAL TRENDS YOU’D LIKE TO SEE STICK. DON’T JUST HYPE BIG NAMES – FIND EMERGING DESIGNERS YOU FAVOR AND GIVE THEM RECOGNITION. POINT ATTENTION TO DESIGNERS BENEFITING GOOD CAUSES. GO OFF THE BEATEN PATH TO SERVE YOURSELF AND FANS DOSES OF ~ORIGINALITY~. BE RELATABLE. I’M OLD ENOUGH AND CYNICAL ENOUGH TO BE ABLE TO SPOT A SHOW OFF, BUT OUR YOUNGER GENERATION LOOKS UP TO YOU. POINT THEM IN A GOOD AND PURPOSEFUL DIRECTION.”
A little series from my night out with my sweet friends Shannon and Valheria.
Photos by: Valheria Rocha